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<title>Getting your business online - The right way - A-K Strategic Business Solutions</title>
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<h2 align="center"><font face="Century Gothic" size="3"><b>Marketing strategy checklist</b></font></h2>
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<font face="Century Gothic" size="2"><b>Website goals:</b></font></td>
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<font face="Century Gothic" size="2">List what you want
your website to achieve</font></td>
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<font face="Century Gothic" size="2"><b>Customers:</b></font></td>
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<font face="Century Gothic" size="2">List your current
customers and potential customers, include demographic
information such as age group and location.</font></td>
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<font face="Century Gothic" size="2"><b>Competitors:</b></font></td>
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<font face="Century Gothic" size="2">List your current
competitors and online presence, include information
such as type of website, information provided,
e-commerce activities etc.</font></td>
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<font face="Century Gothic" size="2"><b>Potential
e-commerce:</b></font></td>
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<font face="Century Gothic" size="2">Identify any
potential sales via e-commerce activities, include any
additional products that might be saleable through
online activities and what changes you will need to
implement to your business to enable online sales.</font></td>
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<font face="Century Gothic" size="2"><b>Target audience:</b></font></td>
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<font face="Century Gothic" size="2">Identify your
potential market and how would your products would be
marketed for that audience.</font></td>
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<font face="Century Gothic" size="2"><b>Transactions:</b></font></td>
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<font face="Century Gothic" size="2">List how your
business will handle customer requests for
information, sales, shipping, payments and customer
service.</font></td>
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<font face="Century Gothic" size="2"><b>Marketing:</b></font></td>
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<font face="Century Gothic" size="2">List your marketing
strategies, how would you promote your products,
services and website.</font></td>
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<font face="Century Gothic" size="2"><b>SWOT
Analysis: </b>List your business strengths,
weaknesses, opportunities and threats here.</font></td>
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<font face="Century Gothic" size="2"><b>Strengths:</b></font></td>
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<font face="Century Gothic" size="2"><b>Weaknesses:</b></font></td>
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<font face="Century Gothic" size="2"><b>Opportunities:</b></font></td>
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<font face="Century Gothic" size="2"><b>Threats:</b></font></td>
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