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          <td><h4>The Private Sale Event</h4></td>
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          <td valign="top"><h5>Event Goal:</h5>
            <p>To sell your dealership&rsquo;s weekly sales volume in one day, and build good will and product awareness with 100 additional customers.</p>
            <h5> Event Overview:</h5>
            <p><img src="images/bullet.gif" width="13" height="8"> We design, print, address, stuff, seal and stamp and mail a high touch
invitation to select customers inviting them to a one day private sale.</p>
            <p> <span class="listspacing"><img src="images/bullet.gif" width="13" height="8"> Two days prior to the event, our trainer arrives in your dealership to
train your staff and run a massive 2 day phone blitz with your sales
team, calling these customers to confirm attendance and book
appointments for the event.
</span></p>
            <p> <span class="listspacing"><img src="images/bullet.gif" width="13" height="8"> On the sale day our trainer will set up a registration booth where all
the guests are greeted, given a thank you gift, and qualified for
buying intent.
</span></p>
            <p> <span class="listspacing"><img src="images/bullet.gif" width="13" height="8"> Those who are considering making a purchase, will be introduced to a
sale representative who will finalize vehicle selection and prepare a
purchase proposal.
</span></p>
            <h4 class="topmargin">Detailed Overview</h4>
            <p><span class="lightbluetext"><strong>Step 1</strong></span><strong> The Invitation</strong><br>
  We will target current customers from the service and sales department database, and send them a private invitation. This invitation will be an elegant but simple wedding style invitation, with special offerings and hand stamped.</p>
            <p><span class="lightbluetext"><strong>Step 2</strong></span><strong> Booking Appointments</strong><br>
  Approximately 2%-4 % will RSVP as per the invitation. The sales staff will receive two half day training class on telephone skills and verbiage by an Absolute Results trainer who will then spend two or three evenings in the dealership prior to the event, making appointments with the sales staff. The sales staff will be expected to make 12 appointments each for the sale day.</p>
            <p><span class="lightbluetext"><strong>Step 3</strong></span><strong> Sale Day</strong><br>
  The showroom will be appropriately decorated with balloons, posters, valet parking, and a registration booth. Every guest will be registered by the trainer who co-ordinates the event, and meets each guest. The registration process includes offering a gift, informing the guests of the special offers, and qualifying the guests for buying intent. Guests are then invited to partake of refreshments, view the new product, and if appropriate, meet with a sales representative.</p>            <p>&nbsp;</p>
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                  <p><span class="dartbluehead">What our clients are saying:</span><br>
                    <br>
                    <span class="quote">&quot;Our customers loved the event.
                    It built tremendous good will even for those who weren't
                    ready to buy today.&quot;<br>
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	<div align="center"><img src="images/spacer.gif" width="8" height="24" align="absmiddle"><span class="lightbluetext"><strong>The Private Sale</strong></span>  Converting Service Customers to Car Deals Today!  <strong>1-888-751-7171</strong>
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    <td width="730" id="fine">Copyright &copy; 2005 The Private Sale, a division of Absolute Results Ltd.</td>
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